BETA
Chapter 1
The kitchen table beginnings
Chapter 2
The signature design and the Color Bar
Chapter 3
Building a brand on giving back
Chapter 4
Scaling to a billion-dollar empire
YOUR GOAL
Master of The story of Kendra Scott
Ch 2 · The signature design and the Color Bar
sonia Match colorful gemstones to discover how Kendra Scott's custom jewelry built a billion-dollar empire.
sonia Kendra Scott Color Bar
At the Color Bar, it's true, / You design what's made for you!
sonia The innovative Color Bar experience allowed customers to customize their own jewelry in real-time inside Kendra Scott retail stores.
sonia Kendra Scott rejected cheap plastic materials, choosing instead to build her brand around genuine, vibrant natural gemstones.
Fun Fact
Signature shapes: The recognizable, rounded-hexagon shape of the Danielle earring is custom-designed and cannot be found in generic jewelry catalogs.
Glossary
customization (noun)
The action of modifying something to suit individual requirements or tastes. Kendra Scott pioneered this concept in 2010, letting boutique shoppers design their own jewelry.
The action of modifying something to suit individual requirements or tastes. Kendra Scott pioneered this concept in 2010, letting boutique shoppers design their own jewelry.
Quiz
How do customers physically assemble their custom pieces at the in-store Kendra Scott Color Bar?
Quiz
What is the name of Kendra Scott's most famous, signature earring design featuring a rounded-hexagon stone?
Quiz
Which of these is a natural material frequently used in Kendra Scott's signature jewelry designs?
Quiz
Which material did Kendra Scott famously refuse to use in her jewelry, opting for natural stones instead?
Quiz
What interactive in-store experience allows Kendra Scott customers to customize their own jewelry on a touchscreen?