The kitchen table beginnings
The signature design and the Color Bar
Building a brand on giving back
Scaling to a billion-dollar empire
YOUR GOAL
Master of The story of Kendra Scott
sonia Kendra Scott Jewelry Empire
From five hundred bucks, oh yeah! To a billion-dollar flair! In Austin, jewels shine, oh-oh! At the Color Bar you design!

sonia In 2021, Kendra Scott transitioned from CEO to Executive Chairwoman to focus on design, mentorship, and philanthropy.

sonia A major investment from a private equity firm in 2016 officially valued the Kendra Scott brand at over one billion dollars.

sonia Sort colorful gemstones to discover how Kendra Scott built a billion-dollar jewelry empire.
Shark Tank investor: Kendra Scott joined the cast of the popular television show Shark Tank as a guest investor in season 12.
To start and grow a business using only personal savings and initial revenue without external funding. The company bootstrapped to seven figures before Norwest Venture Partners acquired a minority stake in 2014.
In what year did Kendra Scott open her very first physical flagship retail store in Austin, Texas?
Which popular business reality television show did Kendra Scott join as a guest investor in 2020?
Which private equity firm invested in Kendra Scott in 2016, pushing the company's valuation past $1 billion?
What was the primary distribution channel for Kendra Scott jewelry before she opened retail stores?
What product category did Kendra Scott launch in 2014 to expand her brand beyond wearable jewelry?
What premium material did Kendra Scott introduce in 2022 to expand into the fine jewelry market?
