The story of Kendra Scott
Chapter 1
The kitchen table beginnings
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Chapter 2
The signature design and the Color Bar
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Chapter 3
Building a brand on giving back
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Chapter 4
Scaling to a billion-dollar empire
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YOUR GOAL
Master of The story of Kendra Scott
Ch 2 · The signature design and the Color Bar
sonia Kendra Scott Color Bar
At the Color Bar, it's true, / You design what's made for you!
Fun Fact
Signature shapes: The recognizable, rounded-hexagon shape of the Danielle earring is custom-designed and cannot be found in generic jewelry catalogs.
Glossary
customization (noun)
The action of modifying something to suit individual requirements or tastes. Kendra Scott pioneered this concept in 2010, letting boutique shoppers design their own jewelry.
The action of modifying something to suit individual requirements or tastes. Kendra Scott pioneered this concept in 2010, letting boutique shoppers design their own jewelry.
Quiz
How do customers physically assemble their custom pieces at the in-store Kendra Scott Color Bar?
Quiz
What is the name of Kendra Scott's most famous, signature earring design featuring a rounded-hexagon stone?
Quiz
Which of these is a natural material frequently used in Kendra Scott's signature jewelry designs?
Quiz
Which material did Kendra Scott famously refuse to use in her jewelry, opting for natural stones instead?
Quiz
What interactive in-store experience allows Kendra Scott customers to customize their own jewelry on a touchscreen?