ARTi

The story of Kendra Scott

Chapter 1

The kitchen table beginnings

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Chapter 2

The signature design and the Color Bar

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Chapter 3

Building a brand on giving back

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Chapter 4

Scaling to a billion-dollar empire

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YOUR GOAL

Master of The story of Kendra Scott

Ch 4 · Scaling to a billion-dollar empire
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sonia Stepping into new roles

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sonia The retail store expansion

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Sparkle to Billions

sonia Sparkle to Billions

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sonia The billion dollar valuation

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sonia Kendra Scott Jewelry Empire

From five hundred bucks, oh yeah! To a billion-dollar flair! In Austin, jewels shine, oh-oh! At the Color Bar you design!

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Stepping into new roles

sonia Stepping into new roles

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Fun Fact

Shark Tank investor: Kendra Scott joined the cast of the popular television show Shark Tank as a guest investor in season 12.

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The billion dollar valuation

sonia The billion dollar valuation

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Glossary
bootstrap (verb)
To start and grow a business using only personal savings and initial revenue without external funding. The company bootstrapped to seven figures before Norwest Venture Partners acquired a minority stake in 2014.

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Quiz

In what year did Kendra Scott open her very first physical flagship retail store in Austin, Texas?

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Gossip

Would you buy lab-grown diamonds?

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Quiz

Which popular business reality television show did Kendra Scott join as a guest investor in 2020?

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Quiz

Which private equity firm invested in Kendra Scott in 2016, pushing the company's valuation past $1 billion?

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Quiz

What was the primary distribution channel for Kendra Scott jewelry before she opened retail stores?

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Quiz

What major leadership change did Kendra Scott make in 2021?

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Quiz

What product category did Kendra Scott launch in 2014 to expand her brand beyond wearable jewelry?

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Quiz

What premium material did Kendra Scott introduce in 2022 to expand into the fine jewelry market?

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Quiz

Instead of traditional cold retail environments, what atmosphere did Kendra Scott want her stores to mimic?

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