Chapter 1
The kitchen table beginnings
Chapter 2
The signature design and the Color Bar
Chapter 3
Building a brand on giving back
Chapter 4
Scaling to a billion-dollar empire
YOUR GOAL
Master of The story of Kendra Scott
Ch 1 · The kitchen table beginnings
sonia See the Austin kitchen table where Kendra Scott designed her first wire-wrapped gemstone earrings in 2002, starting a billion-dollar empire.
sonia Kendra Scott Austin Jewelry
(Call) "Started with five hundred bucks, yeah!" (Response) "From a spare room, a billion-dollar brand, oh-oh!"
sonia Lacking a retail store or marketing budget, Kendra Scott sold her first collection by visiting local Austin boutiques with her newborn baby.
sonia With only five hundred dollars in her pocket, Kendra Scott purchased her first jewelry supplies and began crafting designs from her spare bedroom.
Fun Fact
Starting budget: Kendra Scott began her jewelry business in 2002 with just $500, using her spare bedroom as a makeshift studio.
Glossary
bootstrapping (noun)
The process of starting a business using personal savings and revenue rather than external capital. In 2002, Kendra Scott launched her Austin jewelry brand this way with only five hundred dollars.
The process of starting a business using personal savings and revenue rather than external capital. In 2002, Kendra Scott launched her Austin jewelry brand this way with only five hundred dollars.
Quiz
How did Kendra Scott physically distribute her first jewelry line to local boutiques in Austin?
Quiz
How much money did Kendra Scott initially invest to buy supplies for her very first jewelry collection?
Quiz
What personal life event was Kendra Scott experiencing when she designed her first jewelry collection at her spare-bedroom table?
Quiz
Which famous fashion designer chose Kendra Scott's jewelry for a runway show in 2005, giving the brand its first major national spotlight?