The story of Kendra Scott
The kitchen table beginnings
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The signature design and the Color Bar
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Building a brand on giving back
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Scaling to a billion-dollar empire
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YOUR GOAL
Master of The story of Kendra Scott
sonia Kendra Scott Austin Jewelry
(Call) "Started with five hundred bucks, yeah!" (Response) "From a spare room, a billion-dollar brand, oh-oh!"
Starting budget: Kendra Scott began her jewelry business in 2002 with just $500, using her spare bedroom as a makeshift studio.
The process of starting a business using personal savings and revenue rather than external capital. In 2002, Kendra Scott launched her Austin jewelry brand this way with only five hundred dollars.
How did Kendra Scott physically distribute her first jewelry line to local boutiques in Austin?
How much money did Kendra Scott initially invest to buy supplies for her very first jewelry collection?
What personal life event was Kendra Scott experiencing when she designed her first jewelry collection at her spare-bedroom table?
Which famous fashion designer chose Kendra Scott's jewelry for a runway show in 2005, giving the brand its first major national spotlight?