ARTi

The story of Rolex

Chapter 1

The birth of an icon

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Chapter 2

Scaling the heights and depths

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Chapter 3

The modern empire

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YOUR GOAL

Master of The story of Rolex

Ch 2 · Scaling the heights and depths
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The Daytona Detour

gertrude The Daytona Detour

Jul 14

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gertrude Rolex Oyster Perpetual

The Rolex Oyster, in '26, first showed the world its might, Through ocean swims it perfectly ticked, shining ever so bright!

Jul 14

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Quiz

Which Rolex watch, introduced in 1956, was specifically designed to withstand strong magnetic fields of up to 1,000 gauss for scientists and laboratory workers?

Jun 4

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Quiz

In 1960, an experimental Rolex watch made history by surviving a journey to the bottom of the Mariana Trench. What was the name of the famous deep-sea vessel it was attached to?

Jun 4

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gertrude Diving deep into the Mariana Trench

Jun 4

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Keeping track of time across time zones

gertrude Keeping track of time across time zones

Jun 4

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Fun Fact

Deep ocean pressure: The Rolex watch attached to the Trieste submarine in 1960 survived a depth of 10,916 meters, where the pressure is over eight tons per square inch.

Jun 4

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Diving deep into the Mariana Trench

gertrude Diving deep into the Mariana Trench

Jun 4

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Glossary
oyster (noun)
Rolex’s pioneering waterproof case designed to protect delicate watch movements from dust and pressure. It’s the reason your luxury watch can survive a plunge into the pool or a hike up Everest.

Jun 4

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Quiz

What was the name of the deep-sea vessel that carried a Rolex watch to the bottom of the Mariana Trench in 1960?

Jun 4

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Gossip

Which extreme environment would you explore?

Jun 4

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gertrude Defeating strong magnetic fields at work

Jun 4

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Quiz

Which famous actor and racecar driver made the Rolex Daytona one of the most sought-after watches in history?

Jun 4

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gertrude Climbing Mount Everest with a prototype

Jun 4

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Quiz

What does the "Mil" in the Rolex Milgauss model name represent?

Jun 4

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gertrude Keeping track of time across time zones

Jun 4

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Quiz

Which famous airline partnered with Rolex to design the GMT-Master watch for its pilots?

Jun 4

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Quiz

Which historic mountain expedition in 1953 helped inspire the creation of the Rolex Explorer watch?

Jun 4

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Quiz

What unique environmental hazard was the Rolex Milgauss designed to resist for scientists and engineers?

Jun 4

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Quiz

Why did Rolex name its famous racing chronograph watch the "Daytona"?

Jun 4