The birth of an icon

The birth of an icon

Hans Wilsdorf founded Rolex in London in 1905 with the groundbreaking vision to create precise and reliable wristwatches, achieving the world's first chronometer certification for a wristwatch by 1910.

Chapter 1

The birth of an icon

Chapter 2

Scaling the heights and depths

Chapter 3

The modern empire

Ch 1 · The birth of an icon
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gertrude Crossing the English Channel with a watch

Jul 2

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gertrude The birth of an icon

In London, nineteen-oh-five, / Wilsdorf's vision came alive! / Wristwatches so precise, / First chronometer's prize!

Jul 2

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The Weightless Whirl
BETA

gertrude Spin the gears to discover the precision engineering of Rolex watches.

Jun 17

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Quiz

In 1927, British swimmer Mercedes Gleitze carried which revolutionary Rolex watch model during an attempt to swim across the English Channel, proving the timepiece was completely waterproof?

Jun 4

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Quiz

What was the name of the world's first waterproof wristwatch, introduced by Rolex in 1926?

Jun 4

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gertrude Solving the mystery of the Rolex name

Jun 4

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The watch that learned how to swim

gertrude The watch that learned how to swim

Jun 4

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Fun Fact

Rolex name origin: Hans Wilsdorf chose "Rolex" because it was short, easy to say in any language, and fit perfectly on a watch dial.

Jun 4

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Solving the mystery of the Rolex name

gertrude Solving the mystery of the Rolex name

Jun 4

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Glossary
oyster (noun)
The world's first waterproof watch case, patented by Rolex in 1926. It's the reason you don't have to worry about wearing a luxury timepiece in the rain.

Jun 4

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Quiz

What did Hans Wilsdorf claim inspired him to choose the name "Rolex"?

Jun 4

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Gossip

Which Rolex vintage style looks the absolute best?

Jun 4

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gertrude The watch that learned how to swim

Jun 4

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Quiz

What was the original name of the company Hans Wilsdorf co-founded before renaming it Rolex?

Jun 4

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gertrude The teenager who changed how we tell time

Jun 4

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Quiz

Why did Rolex move its headquarters from London to Geneva, Switzerland, in 1919?

Jun 4

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Quiz

Who swam the English Channel in 1927 to prove the Rolex Oyster watch was waterproof?

Jun 4

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Quiz

Where was the company that eventually became Rolex originally founded in 1905?

Jun 4

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Quiz

What mechanism did Rolex patent in 1931 to allow watches to wind themselves automatically?

Jun 4

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Quiz

What certified distinction did a Rolex wristwatch receive in 1910, a first for wristwatches?

Jun 4