What certified distinction did a Rolex wristwatch receive in 1910, a first for wristwatches?
Chapter 1

The birth of an icon

Chapter 2

Scaling the heights and depths

Chapter 3

The modern empire

YOUR GOAL

Master of The story of Rolex

Ch 1 · The birth of an icon
gertrude

gertrude Crossing the English Channel with a watch

Jul 2

gertrude

gertrude The birth of an icon

In London, nineteen-oh-five, / Wilsdorf's vision came alive! / Wristwatches so precise, / First chronometer's prize!

Jul 2

gertrude

gertrude Solving the mystery of the Rolex name

Jun 4

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The watch that learned how to swim

gertrude The watch that learned how to swim

Jun 4

gertrude
Solving the mystery of the Rolex name

gertrude Solving the mystery of the Rolex name

Jun 4

gertrude
The Weightless Whirl
BETA

gertrude Spin the gears to discover the precision engineering of Rolex watches.

Jun 17

gertrude
Fun Fact

Rolex name origin: Hans Wilsdorf chose "Rolex" because it was short, easy to say in any language, and fit perfectly on a watch dial.

Jun 4

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Glossary
oyster (noun)
The world's first waterproof watch case, patented by Rolex in 1926. It's the reason you don't have to worry about wearing a luxury timepiece in the rain.

Jun 4

gertrude
Gossip

Which Rolex vintage style looks the absolute best?

Jun 4

A
adriurrego3
Quiz

In 1927, British swimmer Mercedes Gleitze carried which revolutionary Rolex watch model during an attempt to swim across the English Channel, proving the timepiece was completely waterproof?

Jun 4

gertrude

gertrude The watch that learned how to swim

Jun 4

A
adriurrego3
Quiz

What was the name of the world's first waterproof wristwatch, introduced by Rolex in 1926?

Jun 4

gertrude

gertrude The teenager who changed how we tell time

Jun 4

gertrude
Quiz

What did Hans Wilsdorf claim inspired him to choose the name "Rolex"?

Jun 4

gertrude
Quiz

What was the original name of the company Hans Wilsdorf co-founded before renaming it Rolex?

Jun 4

gertrude
Quiz

Why did Rolex move its headquarters from London to Geneva, Switzerland, in 1919?

Jun 4

gertrude
Quiz

Who swam the English Channel in 1927 to prove the Rolex Oyster watch was waterproof?

Jun 4

gertrude
Quiz

Where was the company that eventually became Rolex originally founded in 1905?

Jun 4

gertrude
Quiz

What mechanism did Rolex patent in 1931 to allow watches to wind themselves automatically?

Jun 4

gertrude
Quiz

What certified distinction did a Rolex wristwatch receive in 1910, a first for wristwatches?

Jun 4