BETA
Chapter 1
The sixty-dollar trademark
Chapter 2
The Orlando encounter
Chapter 3
The Walmart revolution
Chapter 4
The Dunkman legacy
Ch 1 · The sixty-dollar trademark
diego Shaq's Dunkman Trademark
He trademarked his knees-up silhouette for sixty bucks, And built a sneaker empire off of giant dunks.
Fun Fact
Logo origin: Shaq's knees-up trademark cost just $60 in 1992, but it laid the foundation for a business empire selling hundreds of millions of shoes.
Glossary
trademark (noun)
A recognizable sign, design, or expression that identifies products or services of a particular source. Shaquille O'Neal registered his knees-up logo in Baton Rouge while attending Louisiana State University.
A recognizable sign, design, or expression that identifies products or services of a particular source. Shaquille O'Neal registered his knees-up logo in Baton Rouge while attending Louisiana State University.
Quiz
What physical feature distinguishes the Dunkman logo's pose from Michael Jordan's Jumpman logo?
Quiz
Where was Shaquille O'Neal studying when he decided to trademark his famous Dunkman logo?
Quiz
What academic subject inspired Shaquille O'Neal to secure his trademark before entering the NBA?
Quiz
Which sports brand owned the rival Jumpman logo that inspired Shaq to create his own?