The crying mother

The story of Shaq's Dunkman

Chapter 1

The sixty-dollar trademark

Chapter 2

The Orlando encounter

Chapter 3

The Walmart revolution

Chapter 4

The Dunkman legacy

Ch 2 · The Orlando encounter
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diego The birth of SHAQ shoes

Jul 31

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diego The Orlando Encounter

I walked away from forty million so every kid can rock my shoes!

Jul 31

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The crying mother

diego A mother's emotional plea changed Shaquille O'Neal's entire business philosophy.

Jul 31

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Shaq's Pocket Dunkman
BETA

diego Shaq's Pocket Dunkman

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Fun Fact

Reebok exit: Shaq walked away from a $40 million Reebok contract extension in 1998 because he wanted to make high-quality, affordable sneakers for families.

Jul 31

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Gossip

Would you turn down $40M for a cause?

Jul 31

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Quiz

In what city was Shaquille O'Neal playing when a mother confronted him about high shoe prices?

Jul 31

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Quiz

What major sportswear brand did Shaquille O'Neal sign with as an NBA rookie in 1992?

Jul 31

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Quiz

What year did Shaquille O'Neal officially decline his Reebok contract extension to start his own brand?

Jul 31

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Quiz

How much money did Shaquille O'Neal try to give the crying mother before she rejected it?

Jul 31

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Quiz

What did the crying mother tell Shaquille O'Neal she actually wanted instead of his cash?

Jul 31

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Quiz

What was the retail price of Shaq's early Shaq Attaq Reebok sneakers?

Jul 31

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Quiz

How much money was the Reebok contract extension that Shaquille O'Neal turned down in 1998?

Jul 31

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Quiz

What famous inflatable technology was featured in Shaq's early Reebok sneakers?

Jul 31