BETA
Chapter 1
The surprising origins of the tip
Chapter 2
How the world handles gratuity
Chapter 3
The psychology and economics of tipping
Chapter 4
The rise of digital tip creep
YOUR GOAL
Master of The tipping debate
Ch 4 · The rise of digital tip creep
sloane Digital Tip Creep
The screen spins 'round, (oh-oh) Asking for a tip, (yeah!) It's everywhere now, (oh-oh) From coffee to your pickup slip!
sloane Customers are increasingly asked to tip for automated services, self-checkout kiosks, and online orders.
sloane Digital payment screens use default bias to make tipping the easiest path of least resistance.
Fun Fact
Screen default bias: Touchscreens use default bias, making it feel harder to press 'No Tip' than to pay.
Glossary
tip creep (noun)
The gradual expansion of tipping into transactions and industries where gratuity was not traditionally expected. Square's 2013 launch of the iPad-based Stand terminal accelerated this phenomenon by introducing touchscreen gratuity prompts.
The gradual expansion of tipping into transactions and industries where gratuity was not traditionally expected. Square's 2013 launch of the iPad-based Stand terminal accelerated this phenomenon by introducing touchscreen gratuity prompts.
Quiz
What is the term used to describe the expansion of tipping prompts to non-traditional services?
Quiz
Which mobile payment company, founded in 2009, popularized the touchscreen tipping prompt?
Quiz
Which of the following is a key driver of modern tip fatigue among global consumers?
Quiz
What is the main reason many restaurants reverted to tipping after trying a no-tipping model?
Quiz
What psychological bias makes people choose pre-set middle options on digital tipping screens?
Quiz
In 2023, which automated checkout systems began prompting users for 20% tips at US airports?
Quiz
What digital checkout feature leverages social pressure by displaying options while the cashier watches?