Why did B&B Italia stop vacuum-packing the UP5 chair?
Chapter 1

Radical beginnings and material revolution

Chapter 2

The UP5 chair and design as protest

Chapter 3

Architecture that breathes

Chapter 4

The beauty of imperfection

YOUR GOAL

Master of The world of Gaetano Pesce

Ch 2 · The UP5 chair and design as protest
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sonia The first industrial design with a political message

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sonia The UP5 Chair

Break the seal of the box and I'll rise to my shape, A beautiful prisoner longing to escape.

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sonia Changing the chemical recipe for safety

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Changing the chemical recipe for safety

sonia In 2000, B&B Italia had to change how they made the UP5 chair due to environmental and safety laws.

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The first industrial design with a political message

sonia Pesce used the UP5 chair to bring serious social and political commentary into living rooms worldwide.

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The Soft Rebellion
BETA

sonia Play The Soft Rebellion game to test your knowledge of designer Gaetano Pesce, his iconic UP5 chair, and the history of design as protest.

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Fun Fact

Heavy weight: The giant 2019 Milan anniversary version of Gaetano Pesce's UP5 chair stood 26 feet tall and was pierced by 400 giant arrows.

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Glossary
feminism (noun)
The advocacy of women's rights on the basis of the equality of the sexes. In 1969, Gaetano Pesce's iconic armchair debuted as a visual critique of global women's oppression.

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Gossip

Is public art that makes people uncomfortable still good art?

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Quiz

In what year did Gaetano Pesce design the legendary UP5 'Donna' chair?

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Quiz

What alternative name is Gaetano Pesce's UP5 armchair commonly known by?

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Quiz

What does the round ottoman attached to Gaetano Pesce's UP5 armchair represent?

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Quiz

What shape did Gaetano Pesce choose for the main body of his famous 1969 UP5 chair?

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Quiz

Where was a giant, 26-foot-tall version of the UP5 chair installed in 2019, sparking intense public debate?

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Quiz

Why did B&B Italia stop vacuum-packing the UP5 chair when they re-released it in 2000?

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Quiz

What social issue was Gaetano Pesce protesting through the design of his UP5 'Donna' armchair?

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Quiz

What was used in the eco-friendly 2000 version of the UP5 chair to expand the foam instead of harmful gases?

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