Chapter 1
Sweet sensations of the internet
Chapter 2
Savory hits and kitchen hacks
Chapter 3
The science of food virality
YOUR GOAL
Master of The world of viral foods
Ch 3 · The science of food virality
renato The science of food virality
See it, want it, gotta try! FOMO makes food trends fly!
renato The most successful viral foods are those that viewers can easily replicate at home.
renato Creators engineer specific visual moments to stop users from scrolling past their videos.
Fun Fact
Digital hunger: Looking at high-quality pictures of delicious food on social media can actually trigger your brain to release physical hunger hormones.
Glossary
virality (noun)
The rapid and widespread circulation of an image, video, or piece of information on the internet. In 2021, a single TikTok recipe for baked feta pasta triggered international grocery store shortages.
The rapid and widespread circulation of an image, video, or piece of information on the internet. In 2021, a single TikTok recipe for baked feta pasta triggered international grocery store shortages.
Quiz
Why do simple recipes like baked feta pasta go more viral than complex gourmet dishes?
Quiz
What visual food trick involves pulling apart a sandwich to showcase stretchy, melted dairy?
Quiz
What term do psychologists use to describe the physical appetite triggered by looking at food online?