Glossary
shock marketing (noun)
A strategy that uses controversial or scandalous ideas to grab the public's attention and generate free publicity. Advertising giant Charles Saatchi mastered this by using angry media headlines about the Young British Artists' wild creations to fuel public curiosity and draw massive crowds. Think of it like a video game that gets parents upset; the negative press doesn't ruin its success, it just makes teenagers want to play it even more.
A strategy that uses controversial or scandalous ideas to grab the public's attention and generate free publicity. Advertising giant Charles Saatchi mastered this by using angry media headlines about the Young British Artists' wild creations to fuel public curiosity and draw massive crowds. Think of it like a video game that gets parents upset; the negative press doesn't ruin its success, it just makes teenagers want to play it even more.
