The science of the shiver and the scoop
The global crunch of mukbang
Recording sound in a pink playground
The visual feast of synesthesia
museumoficecream Designers build giant melting desserts inside the Museum of Ice Cream
museumoficecream The acoustic mechanics of crunchy food sounds in Mukbang videos
museumoficecream Record scoops and crunches in different rooms to discover how physical spaces shape ASMR sounds.
museumoficecream The psychology of virtual eating through popular mukbang videos
museumoficecream The Mukbang Crunch
Turn the mic up high and feel that giant crispy crunch go global!
museumoficecream Giant ice cream installations challenge creators to capture massive visual and auditory scales.
Mukbang origins: The word mukbang is a portmanteau of the Korean words 'meokneun' (eating) and 'bangsong' (broadcast), first popularized in South Korea around 2010.
museumoficecream Microphones capture the precise physics of crispy and chewy food textures.
A video or livestream in which a host consumes food while interacting with an audience. Creators filmed these eating broadcasts inside the interactive rooms of the Museum of Ice Cream.
What physical property of food creates the loudest sound when bitten into?
What year did mukbang first start emerging as a mainstream internet trend?
What acoustic feature characterizes a loud, satisfying crunch in food videos?
On which South Korean streaming platform did mukbang first gain massive popularity?
Which psychological need does virtual dining primarily help satisfy for solo viewers?
Which brain cells fire both when you perform an action and when you watch someone else do it?