The value of creation lies in the instructions, not the execution.
Chapter 1

The pioneers who painted with code

Chapter 2

The million-dollar prompt

Chapter 3

When math becomes beautiful

Chapter 4

The battle for the soul of art

Ch 2 · The million-dollar prompt
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The Prompt Palette
BETA

andy Drag words onto the palette to discover how AI is redefining the art world.

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The portrait of Edmond de Belamy

andy French collective Obvious created Portrait of Edmond de Belamy using a Generative Adversarial Network trained on 15,000 portraits and signed with a formula.

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Quiz

What was used as the artist's signature on the bottom right corner of the 'Portrait of Edmond de Belamy'?

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Quiz

Which famous auction house sold the AI-generated 'Portrait of Edmond de Belamy' in 2018?

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The value of creation lies in the instructions, not the execution.

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Sol LeWitt and the original prompt art

andy Galleries hired draftspeople to transform LeWitt's written instructions into physical wall drawings

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Quiz

What did buyers actually receive when they purchased a Sol LeWitt wall drawing?

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Quiz

Which 1960s conceptual artist famously sold written instructions for wall drawings instead of physical paintings?

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Fun Fact

The signature formula: The signature on the bottom of the Edmond de Belamy painting is actually part of the algebraic formula for the GAN algorithm that created it!

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Quiz

Which AI image generators are commonly targeted by prompt engineers selling on modern marketplaces?

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Quiz

What is the primary product sold on the online marketplace PromptBase, which launched in 2022?

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Glossary
prompt (noun)
A natural language instruction used to direct the output of a generative artificial intelligence system. In 2023, a contemporary art gallery made history by exhibiting and selling a single generative text instruction.

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Quiz

How many hours did artist Jason Allen spend fine-tuning prompts and editing his award-winning AI piece?

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Quiz

What is the title of the controversial AI-generated artwork that won first place at the Colorado State Fair in 2022?

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Gossip

Would you hang an AI-generated painting in your living room?

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