According to a 2007 Harvard Medical School study, which brain region
Chapter 1

The architecture of joy

Chapter 2

Touch, sound, and the science of play

Chapter 3

Memory, nostalgia, and the taste of happiness

Ch 1 · The architecture of joy
museumoficecream

museumoficecream Sensory designers use giant everyday objects to trigger childlike awe.

Sep 25

museumoficecream

museumoficecream The brain science behind the photogenic Museum of Ice Cream

Sep 25

museumoficecream

museumoficecream The psychological power of millennial pink.

Sep 25

museumoficecream

museumoficecream Human brain responses to curved shapes and sharp angles

Sep 25

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The Joy Blueprint
BETA

museumoficecream Arrange colors, textures, and sounds to discover the science of why silly spaces trigger joy.

Sep 25

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museumoficecream The Architecture of Joy

Through sensory science and sprinkles so bright, This playground of pink is engineered for delight!

Sep 25

museumoficecream
The dopamine hit of the perfect selfie backdrop

museumoficecream Spaces designed for social media capitalize on our brain's desire for visual novelty and social validation.

Sep 25

museumoficecream
Fun Fact

Pink power: A specific shade of pink called Baker-Miller Pink was shown in 1979 to temporarily reduce muscle strength and calm aggressive behavior in prisoners.

Sep 25

museumoficecream
How giant objects make us feel like kids

museumoficecream Oversized physical environments trigger childlike wonder by physically altering our spatial perception and sense of scale.

Sep 25

museumoficecream
Glossary
sensory design (noun)
A design approach that purposefully engages multiple human senses to evoke specific emotional responses. Co-founders Maryellis Bunn and Manish Vora applied this technique when building their New York exhibition in 2016.

Sep 25

museumoficecream
Quiz

Which hormone, responsible for trust and social bonding, is released during shared playful activities?

Sep 25

museumoficecream
Gossip

Which color makes you feel the most energetic?

Sep 25

museumoficecream
Quiz

What does taking and sharing photos of positive experiences do, according to a 2017 study?

Sep 25

museumoficecream
Quiz

What is the design technique of making everyday objects giant-sized to inspire wonder called?

Sep 25

museumoficecream
Quiz

How does experiencing awe affect the human body physically, according to psychological studies?

Sep 25

museumoficecream
Quiz

Who co-founded the Museum of Ice Cream in 2016?

Sep 25

museumoficecream
Quiz

What did researcher Alexander Schauss discover about Baker-Miller Pink in 1979?

Sep 25

museumoficecream
Quiz

What traditional museum rule do modern experiential spaces intentionally break to reduce social anxiety?

Sep 25

museumoficecream
Quiz

According to a 2007 Harvard Medical School study, which brain region is activated by sharp angles?

Sep 25