The architecture of joy
Touch, sound, and the science of play
Memory, nostalgia, and the taste of happiness
museumoficecream Sound designers build secret happy soundscapes inside experiential museums.
museumoficecream Somatic psychology explains why squishy textures calm the mind

museumoficecream Sort colors, textures, and sounds to discover why sprinkles feel like therapy.
museumoficecream The Science of Play
Lose yourself in the pink, feel the touch that sets your dopamine free!

museumoficecream Upbeat tempos and specific sound frequencies are carefully calibrated to boost your mood.
Sprinkle count: The Museum of Ice Cream's famous sprinkle pool contains over one hundred million custom-designed, biodegradable plastic sprinkles.

museumoficecream Tactile interaction with soft, pliable materials lowers cortisol levels and relieves daily stress.
Any activity that stimulates a person's senses of touch, smell, taste, sight, or hearing. In 2016, the Museum of Ice Cream debuted a giant pool of plastic sprinkles to encourage touch.
According to Dr. Stuart Brown, physical play stimulates which brain region in adults?
What is the primary material used for modern Museum of Ice Cream sprinkle pools?
Which nervous system branch is activated when we touch soothing, soft objects?
Which hormone's levels are lowered when we interact with squishy, soft textures?
What sound frequency profile do sensory designers use to create comforting ambient backgrounds?
What tempo do sound designers use to subconsciously boost energy and match our running heart rate?