Chapter 1
The brotherly feud that split a town
Chapter 2
A waffle iron and a thirty-five dollar logo
Chapter 3
The airborne contract that changed sports forever
Chapter 4
From the running tracks to the concrete streets
YOUR GOAL
Master of How the swoosh ran circles around the three stripes
Ch 4 · From the running tracks to the concrete streets
adidas The Track to Street Crossover
From the running track to the concrete street, The Swoosh and Three Stripes are on everyone's feet.
adidas An infographic illustrates the sneaker wars between the swoosh and three stripes.
adidas Renaissance fresco art shows models wearing striped and swooshed sneakers on a runway.
Fun Fact
Recycled sneaker soles: A single pair of eco-friendly Adidas Parley sneakers repurposes approximately eleven plastic bottles intercepted from fragile coastal communities.
Glossary
sneaker (noun)
A soft, lightweight athletic shoe with a flexible rubber sole worn for sports or casual wear. In the 1970s, the global jogging boom transformed specialized athletic footwear into a casual fashion staple.
A soft, lightweight athletic shoe with a flexible rubber sole worn for sports or casual wear. In the 1970s, the global jogging boom transformed specialized athletic footwear into a casual fashion staple.
Quiz
What material, sourced from ocean cleanup efforts, did Adidas begin using for shoes in 2015?
Quiz
Which online marketplace, founded in 2015, revolutionized the sneaker resale industry by verifying authenticity?
Quiz
What term is widely used to describe collectors who buy, sell, and trade rare sneakers as a hobby or investment?
Quiz
Which Japanese designer collaborated with Adidas in 2002 to launch the high-fashion Y-3 line?
Quiz
In what year did Nike launch its SB (Skateboarding) line, repurposing the Dunk basketball shoe?
Quiz
Which technology, introduced by Adidas in 2013, uses thousands of TPU capsules to provide energy return?
Quiz
Which hip-hop group released the hit song 'My Adidas' in 1986, leading to a historic endorsement deal?