Two brothers and a laundry room
The great divide of 1948
Herzogenaurach, the town of bent necks
The battle for the world's feet
A legacy sealed in rubber
YOUR GOAL
Master of The brotherly battle of the running shoes
adidas Graphics show the original three-stripe shoe design and the Adidas name origin.
adidas Match historic sneakers to discover how a bitter sibling rivalry created Adidas and Puma.
The Ruda brand: Rudolf Dassler originally wanted to call his brand 'Ruda', but changed it to Puma because it sounded sleeker.
A split or division between strongly opposed sections or parties, caused by differences in opinion or belief. In 1948, the Dassler brothers split their shoe company in Herzogenaurach, creating rival brands Adidas and Puma.
In what year did the Dassler Brothers Shoe Factory officially split into two separate companies?
What did Rudolf Dassler do after being arrested by American soldiers, accusing his brother Adi of betrayal?
What was the original name Rudolf Dassler chose for his brand before changing it to Puma?
Which river in Herzogenaurach became the physical boundary between the Adidas and Puma factories?
What misunderstanding in an air raid shelter in 1943 finalized the Dassler brothers' hatred?
What did Adi Dassler add to his shoes in 1949 to make the brand instantly recognizable?