Chapter 1
The thirty-five dollar doodle
Chapter 2
Becoming a billionaire brand
Chapter 3
The power of wordless design
Chapter 4
The global cultural takeover
YOUR GOAL
Master of The scribble that ran away with the world
Ch 2 · Becoming a billionaire brand
nike Becoming a Billionaire Brand
A simple thirty-five dollar design (oh-oh!) / Made a billion-dollar brand (yeah, yeah!)
nike Warm-toned graphics illustrate the official patent office registration of the Swoosh logo
Fun Fact
The diamond ring: Carolyn Davidson's custom gold Swoosh ring, gifted to her in 1983, features a tiny diamond embedded right in the curve of the logo.
Quiz
What kitchen appliance was used to mold the innovative rubber soles of early Nike running shoes?
Quiz
How many years after she designed the Swoosh did Carolyn Davidson receive her surprise financial reward from Nike?
Quiz
Which Nike co-founder famously ruined his wife's kitchen appliance to invent a new shoe sole?
Quiz
At which major sporting event did the Nike Swoosh make its public debut on shoes in 1972?
Quiz
In which Oregon city were the 1972 Olympic Trials held where Nike first distributed its Swoosh shoes?
Quiz
How many shares of Nike stock did Carolyn Davidson receive as a surprise thank-you gift in 1983?
Quiz
In what month and year did the United States Patent and Trademark Office officially register the Swoosh?