Chapter 1
The craft of songwriting
Chapter 2
The business of reclaiming music
Chapter 3
The secret language of Swifties
Chapter 4
The seismic cultural impact
YOUR GOAL
Master of The empire of Taylor Swift
Ch 3 · The secret language of Swifties
sonia The secret language of Swifties
There's a secret language, in Taylor Swift's words, yeah. It connects us all, every fan, everywhere.
sonia Inspired by a lyric, fans handcraft and trade beaded bracelets at Eras Tour concerts.
Fun Fact
Bracelets boost business: During the Eras Tour, craft stores like Michaels reported massive spikes in jewelry-making sales, sometimes up to 300% in city stops.
Glossary
easter egg (noun)
An unexpected or hidden image, message, or feature in a work of art or media. In her 2006 debut album, Swift hid messages by capitalizing specific letters in her printed lyrics.
An unexpected or hidden image, message, or feature in a work of art or media. In her 2006 debut album, Swift hid messages by capitalizing specific letters in her printed lyrics.
Quiz
Which social media platform is most famous for housing 'SwiftTok,' the hub of fan theories and video breakdowns?
Quiz
Which song's music video featured a literal elevator where the floor buttons teased her future re-recorded albums?
Quiz
What do Swifties call the elaborate hidden clues Taylor Swift leaves in her videos, outfits, and posts?
Quiz
Which Taylor Swift lyric from the album Midnights inspired the global trend of trading friendship bracelets?
Quiz
How did Taylor Swift hide secret messages in her physical CD lyric booklets early in her career?