Chapter 1
The birth of a breakfast icon
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Chapter 2
The front cover revolution
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Chapter 3
Historic firsts and collectibles
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YOUR GOAL
Master of Champions on the Wheaties box
Ch 1 · The birth of a breakfast icon
schopenhauer The First Wheaties Athlete
First on the box, first on the box! A champion is shining today!
Fun Fact
Radio jingle pioneer: Wheaties broadcasted the world's first prerecorded singing radio commercial on Christmas Eve in 1926, which saved the struggling cereal from being discontinued.
schopenhauer The famous 'Breakfast of Champions' tagline started on a minor league billboard.
Glossary
cereal (noun)
A breakfast food made from processed grains, typically eaten with milk. The iconic food was accidentally invented in 1921 when a clinician spilled bran on a stove.
A breakfast food made from processed grains, typically eaten with milk. The iconic food was accidentally invented in 1921 when a clinician spilled bran on a stove.
Quiz
Which record-breaking aviator became the first woman ever featured on a Wheaties box in 1934?
schopenhauer Sort iconic athletes onto the cereal box to discover the history of Wheaties' famous firsts.
Quiz
Who was the first African-American athlete featured on a Wheaties box in 1936?
Quiz
Under what original name was Wheaties cereal first introduced to the public in 1924?
Quiz
On which part of the Wheaties cereal box did athletes exclusively appear during the 1930s and 1940s?
Quiz
Who was the first female athlete featured on a Wheaties box, appearing in 1935?