By approximately what percentage did Flyknit technology reduce raw

How a ruined waffle iron launched the Nike empire

Chapter 1

The breakfast table breakthrough

Chapter 2

Designing a legendary identity

Chapter 3

The art of the cultural endorsement

Chapter 4

Engineering the future of flight

YOUR GOAL

Master of How a ruined waffle iron launched the Nike empire

Ch 4 · Engineering the future of flight
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nike Nike Air Engineering

Float on air, float on air Pressurized gas inside the sole.

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Nike’s 'Air' sole was invented by a NASA aerospace engineer.

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Weaving shoes out of single threads

nike Spools of thread feed into a machine knitting a seamless Nike Flyknit shoe.

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Making the invisible air visible

nike A Renaissance fresco painting displays a classical shoe with a luminous, transparent heel window

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Fun Fact

Air cushion origin: Marion Frank Rudy spent years pitching his air-sole technology to multiple skeptical shoe companies before Nike finally accepted it.

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Gossip

What sneaker technology matters most to you?

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Quiz

Which famous Parisian building inspired Tinker Hatfield to design visible shoe technology?

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Gossip

How much would you pay for rare sneakers?

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Quiz

Who is the legendary Nike designer behind the Air Max 1 and many iconic Air Jordan models?

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Quiz

What sustainable knitting technology did Nike introduce in 2012 to make seamless, lightweight shoe uppers?

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Quiz

What was the profession of Marion Frank Rudy, the inventor who pitched 'Air' cushioning to Nike?

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Quiz

Which high-end designer collaborated with Nike on the ultra-rare 2020 Air Force 1s that sold at Sotheby's?

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Quiz

Which iconic shoe was the first to feature a visible 'Air' window in its sole in 1987?

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Quiz

By approximately what percentage did Flyknit technology reduce raw material waste in shoe uppers?

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Quiz

What is the estimated global market value of the sneaker resale industry today?

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