The thirty-five dollar doodle
Becoming a billionaire brand
The power of wordless design
The global cultural takeover
YOUR GOAL
Master of The scribble that ran away with the world
nike The Thirty-Five Dollar Doodle
A thirty-five dollar wing sketched out on tracing paper, became a diamond-studded ring and ran across the world!
nike A warm-toned graphic displays the famous logo design alongside Knight's lukewarm quote.
nike Trace the famous swoosh to learn how a thirty-five dollar doodle conquered the world.
The cheap logo: The iconic Nike Swoosh cost only $35 in 1971, which is worth about $260 today when adjusted for inflation.
A rushing sound or a swift, sweeping movement through the air. In 1971, Portland State student Carolyn Davidson designed this famous athletic logo for thirty-five dollars.
What did Nike co-founder Phil Knight famously say when he first chose the Swoosh design?
Which university was Carolyn Davidson attending when she was hired to design the Nike logo?
What material did designer Carolyn Davidson use to sketch her initial Swoosh concepts?