Chapter 1
From a tiny diner to a chicken empire
Chapter 2
The unusual rules of the business
Chapter 3
The science of the kitchen and menu
Chapter 4
The art of polite hospitality
YOUR GOAL
Master of The story of Chick-fil-A
Ch 4 · The art of polite hospitality
sonia Polite hospitality
We took that luxury Ritz-Carlton vibe and brought 'my pleasure' to the drive-thru line.
sonia Advanced logistics and face-to-face ordering make their drive-thrus incredibly efficient.
BETA
sonia Match friendly greetings to hungry guests to master the art of polite hospitality.
Fun Fact
Cow graffiti: The famous cow campaign actually won a spot on the Madison Avenue Advertising Walk of Fame in 2007.
Glossary
my pleasure (idiom)
A polite phrase used to reply to someone who has thanked you. Chick-fil-A founder Truett Cathy adopted this signature response in 2001 after visiting a luxury hotel.
A polite phrase used to reply to someone who has thanked you. Chick-fil-A founder Truett Cathy adopted this signature response in 2001 after visiting a luxury hotel.
Quiz
What reward did Chick-fil-A's "First 100" event offer to the first 100 customers at a new store?
Quiz
What technology do Chick-fil-A drive-thru order takers use to take orders face-to-face in line?
Quiz
Which luxury hotel chain inspired Truett Cathy to implement the "My pleasure" response?
Quiz
In what year did S. Truett Cathy officially ask all restaurant operators to start using the phrase "My pleasure"?