Chapter 1
The birth of a shield
Chapter 2
The Japanese connection
Chapter 3
The ultimate irony
Chapter 4
The global counterfeit empire
Chapter 5
The high-tech defense
YOUR GOAL
Master of The art of the copycat and the world's most hunted logo
Ch 5 · The high-tech defense
louisvuitton Louis Vuitton Microchips
Sewn inside, sewn inside, A tiny chip tells the truth.
louisvuitton A digital ledger tracks a bag from raw materials to the retail store.
louisvuitton A tiny electronic microchip sits embedded inside the stitched seam of a handbag.
Fun Fact
Chip check: You cannot see or feel the RFID microchips hidden inside modern Louis Vuitton bags; they are embedded deep within the lining.
Glossary
microchip (noun)
A tiny piece of semiconducting material containing an integrated circuit. In March 2021, Louis Vuitton began embedding these devices into its bags to replace traditional date codes.
A tiny piece of semiconducting material containing an integrated circuit. In March 2021, Louis Vuitton began embedding these devices into its bags to replace traditional date codes.
Quiz
Which multi-brand blockchain consortium did LVMH co-found to track product authenticity?
Quiz
What does the Aura Blockchain Consortium allow buyers to track about their Louis Vuitton bag?
Quiz
Where can a customer take a modern Louis Vuitton bag to have its embedded microchip scanned for authenticity?
Quiz
What technology did Louis Vuitton begin sewing into its bags in 2021 to replace physical date codes?
Quiz
Approximately how much does the parent company LVMH spend annually on brand protection and legal battles?
Quiz
What eco-friendly alternative are modern customs agencies trying to use instead of burning seized plastic fakes?
Quiz
Which international organization works with brands like Louis Vuitton to coordinate global raids on counterfeiters?
Quiz
What has been the traditional, environmentally damaging method for disposing of seized counterfeit goods?