How a delivery driver invented the name Domino's

Domino's pizza evolution

Chapter 1

The Small Pizza Shop That Could

Chapter 2

The Need For Speed

Chapter 3

Fixing The Flavor

Chapter 4

Pizza Meets Future Tech

YOUR GOAL

Master of Domino's pizza evolution

Ch 1 · The Small Pizza Shop That Could

alicecooks Domino's Pizza's Big Start

From DomiNick's small place, Brother's Beetle, Domino's took its hungry place!

alicecooks Trading a Volkswagen Beetle for half a business

alicecooks Discover the story behind the three dots on the Domino's Pizza logo and how they represent the brand's early history in this infographic.

Trading a Volkswagen Beetle for half a business

alicecooks Discover the story behind the historic trade of a Volkswagen Beetle for a fifty percent stake in Domino's Pizza.

Little Pizza

BETA

alicecooks Build your pizza empire to discover how Domino's became a global favorite.

Fun Fact

Logo History: The original plan for the Domino's logo was to add a new dot for every single restaurant that opened across the world.

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Glossary

delivery (noun)
The service of transporting food to a customer's door, which allowed a tiny shop to scale globally by prioritizing speed over seating. It’s why your dinner rings the doorbell.

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Gossip

Which classic pizza topping is the absolute best of all time?

Quiz

Who suggested the name 'Domino's' to the Monaghan brothers in 1965?

alicecooks The modest purchase of a shop called DomiNick's

Quiz

In which US state was the very first Domino's pizza shop located?

alicecooks The secret meaning behind the three logo dots

Quiz

What do the three white dots on the modern Domino's logo represent?

alicecooks How a delivery driver invented the name Domino's

Quiz

What vehicle did James Monaghan receive in exchange for his half of the pizza business?

alicecooks How a delivery driver invented the name Domino's

Quiz

What was the original name of the pizza shop purchased by the Monaghan brothers in 1960?