Chapter 1
The dawn of the catchphrase
Chapter 2
The television gold rush
Chapter 3
Rebel brands and athletic empires
Chapter 4
The modern viral era
YOUR GOAL
Master of The stories behind famous slogans
Ch 2 · The television gold rush
schopenhauer Television Gold Rush
With 'America runs on Bulova time' in the air, A nine-dollar watch ad changed the game right then and there.
schopenhauer An elderly actress became an overnight celebrity by shouting a question about a competitor's small burger patties.
schopenhauer A fizzy antacid tablet captured the public imagination with a rhythmic phrase about overeating.
BETA
schopenhauer Match famous slogans to their products to discover the surprising history behind iconic commercials.
Fun Fact
Feminist cosmetics: The L'Oréal slogan was originally 'Because I'm worth it' to encourage women to buy makeup with their own money, not to please husbands.
Glossary
commercial (noun)
An advertisement broadcast on television or radio. Bulova aired the first official television commercial on July 1, 1941, costing only nine dollars.
An advertisement broadcast on television or radio. Bulova aired the first official television commercial on July 1, 1941, costing only nine dollars.
Quiz
What physical ailment was the 1972 Alka-Seltzer slogan "I can't believe I ate the whole thing" addressing?
Quiz
Which fast-food competitor was Wendy's targeting with its "Where's the beef?" campaign?
Quiz
Who was the 81-year-old actress who shouted "Where's the beef?" in the 1984 Wendy's commercial?
Quiz
What product did Alka-Seltzer sell using the "I can't believe I ate the whole thing" slogan?
Quiz
Who wrote the iconic feminist-inspired slogan "Because I'm worth it" for L'Oréal in 1971?
Quiz
How many licks did Mr. Owl take before biting the Tootsie Pop in the classic commercial?
Quiz
In the 1970 Tootsie Pop commercial, which animal eventually bites the lollipop to find the center?