BETA
Chapter 1
Two burger empires are born
Chapter 2
The menu and secret customization
Chapter 3
Cult followings and cultural identity
Chapter 4
The expansion and territory wars
YOUR GOAL
Master of Whataburger vs In-N-Out
Ch 2 · The menu and secret customization
diletta Decode secret menu recipes to discover why Texans defend Whataburger over In-N-Out.
diletta Texas Burger Rivalry
My Whataburger, my way! Texans build it special, every single day! My Whataburger, my way! Spicy ketchup, grill it, and hooray!
diletta Whataburger offers an astronomical number of burger variations, allowing customers to swap buns for Texas toast and add custom toppings.
diletta In-N-Out features a legendary 'Not-So-Secret Menu' with custom creations like the mustard-grilled Animal Style burger.
Fun Fact
Animal style origin: The term Animal Style was coined in 1961 after rowdy, late-night carhop customers whom In-N-Out staff affectionately nicknamed animals.
Glossary
customization (noun)
The action of modifying something to suit individual tastes or preferences. Whataburger has offered customized orders like jalapeños on Texas toast since opening in 1950.
The action of modifying something to suit individual tastes or preferences. Whataburger has offered customized orders like jalapeños on Texas toast since opening in 1950.
Quiz
What unique bread option can customers substitute for standard buns on any Whataburger sandwich?
Quiz
What does ordering an In-N-Out burger 'Animal Style' add to the beef patty during cooking?
Quiz
Which In-N-Out secret menu item features French fries topped with cheese, grilled onions, and spread?
Quiz
What is the name of Whataburger's iconic, sweet and tangy mustard-based sauce used on its chicken strip sandwich?
Quiz
In what year did Whataburger introduce its cult-favorite Spicy Ketchup as a limited-time offering?