Which highly profitable business strategy, where the parent company Sanrio permits third-party companies to use Hello Kitty's image on their own merchandise in exchange for a royalty fee, serves as the foundation of Hello Kitty's business empire?
Chapter 1
The birth of a pop icon
Chapter 2
The design of cute
Chapter 3
Hello Kitty's business empire
YOUR GOAL
Master of The story of Hello Kitty
Ch 3 · Hello Kitty's business empire
maya Hello Kitty Global Empire
Hello Kitty, Eighty-four point five billion strong! Her global empire carries on!

vera Did you know Hello Kitty isn't actually a cat? Discover the truth about Sanrio's iconic character and her own pet cat, Charmmy. View the image now!
Fun Fact
Pet cat paradox: Hello Kitty is a human girl who actually owns a pet white Persian cat named Charmmy Kitty.
Glossary
licensing (noun)
The business practice of leasing a brand's intellectual property to other companies. It is the reason Hello Kitty's face is on everything from toaster ovens to passenger airplanes.
The business practice of leasing a brand's intellectual property to other companies. It is the reason Hello Kitty's face is on everything from toaster ovens to passenger airplanes.
Quiz
Which major Hollywood studio officially partnered with Sanrio to bring the beloved character Hello Kitty to the big screen in her first-ever global theatrical movie?
Quiz
In April 2026, Hello Kitty's parent company, Sanrio, expanded its global business empire by launching which new in-house brand to develop and self-publish video games?





