

Chapter 1
A giant billboard for a suburban dream
Chapter 2
Decades of decay and a dark history
Chapter 3
The rock stars who bought the letters
Chapter 4
Pranks, security, and the modern fortress
YOUR GOAL
Master of The Hollywood sign
Ch 1 · A giant billboard for a suburban dream

BETA
dave Rebuild the 1923 billboard to discover why the famous sign originally spelled out Hollywoodland.

dave Building massive letters on a steep, unstable mountain slope required creative engineering and pack mules.

dave A massive network of flashing light bulbs illuminated the sign to attract buyers from miles away.
Fun Fact
Light bulb duty: The original Hollywoodland sign required a live-in caretaker whose sole job was to replace thousands of flashing light bulbs.

Glossary
billboard (noun)
A large outdoor board used for displaying advertisements. In 1923, developers erected the original hillside sign to advertise a suburban housing development in Los Angeles.
A large outdoor board used for displaying advertisements. In 1923, developers erected the original hillside sign to advertise a suburban housing development in Los Angeles.
