Why the LV Monogram Is the Most Copied Logo
Chapter 1

The birth of a shield

Chapter 2

The Japanese connection

Chapter 3

The ultimate irony

Chapter 4

The global counterfeit empire

Chapter 5

The high-tech defense

YOUR GOAL

Master of The art of the copycat and the world's most hunted logo

Ch 3 · The ultimate irony
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louisvuitton The creation of the Louis Vuitton monogram to stop counterfeiters

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louisvuitton The Ultimate Irony

Stop the fakes, stop the fakes / Now it's the copy everyone makes.

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Designed to stop fakes, the LV monogram became the most copied pattern in history.

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louisvuitton Designer Dapper Dan created custom luxury streetwear for Harlem hip-hop artists.

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The hip-hop remix

louisvuitton Dapper Dan screen-prints the LV monogram onto leather jackets and car interiors.

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The democratization of desire

louisvuitton Classical figures carry Louis Vuitton luggage in a luminous Renaissance fresco.

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Fake It Till You Make It? Too long. Fake It, Make It
BETA

louisvuitton Spot fake luxury bags to discover why the LV monogram is the most copied logo.

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Fun Fact

Streetwear pioneer: Dapper Dan's boutique was open 24 hours a day, 7 days a week, serving stars who wanted instant, custom bootleg luxury.

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Glossary
counterfeiting (noun)
The illegal practice of making unauthorized copies or imitations of something for profit. Georges Vuitton designed the interlocking monogram in 1896 specifically to protect his family's luggage from this practice.

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Gossip

Is wearing bootleg luxury fashion cool or tacky?

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Quiz

In 2017, Louis Vuitton shocked the fashion world by collaborating with which New York skate brand?

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louisvuitton The history of Louis Vuitton luggage and the counterfeit fashion market

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Quiz

What did the luxury brand Louis Vuitton do to Dapper Dan's boutique in 1992?

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louisvuitton Louis Vuitton collaborates with the New York skate brand Supreme

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Quiz

Which mode of transportation in the mid-20th century turned luxury luggage into a global status symbol?

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Quiz

How did Louis Vuitton honor Dapper Dan decades after shutting down his boutique?

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Quiz

Who was the artistic director of Louis Vuitton menswear who initiated the 2017 Supreme collaboration?

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Quiz

Which hip-hop duo featured Dapper Dan's custom Louis Vuitton jackets on their 1987 debut album cover?

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Quiz

What was the original practical purpose of creating the Louis Vuitton monogram?

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Quiz

Which Harlem designer became famous in the 1980s for printing fake LV monograms on custom streetwear?

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