ARTi

The romantic world of LoveShackFancy

Chapter 1

The birth of a pink empire

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Chapter 2

Deciphering the romantic aesthetic

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Chapter 3

The science of the sellout collaboration

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Chapter 4

Creating a flower-filled lifestyle

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YOUR GOAL

Master of The romantic world of LoveShackFancy

Ch 1 · The birth of a pink empire
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sonia The secret meaning behind the whimsical name

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sonia Transitioning from fashion editor to creative entrepreneur

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The birth of a pink empire

sonia The birth of a pink empire

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sonia Selling dream dresses out of a car trunk

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sonia The bridesmaid dress that started a movement

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sonia LoveShackFancy Floral Fashion

She made a dress for her wedding day, Now LoveShackFancy lights up the way!

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The secret meaning behind the whimsical name

sonia The secret meaning behind the whimsical name

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Fun Fact

Trunk sales: LoveShackFancy's founder originally sold her first hand-dyed silk dresses directly out of the trunk of her car in the Hamptons before opening any stores.

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Transitioning from fashion editor to creative entrepreneur

sonia Transitioning from fashion editor to creative entrepreneur

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Glossary
bridesmaid (noun)
A female friend or relative who accompanies and assists a bride during a wedding. In 2013, Rebecca Hessel Cohen launched LoveShackFancy after designing a dress for each wedding bridesmaid.

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Quiz

What personal event in 2010 inspired Rebecca Hessel Cohen to design her first custom bridesmaid dresses?

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Gossip

Would you sell handmade designs from your car trunk?

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Quiz

Where did Rebecca Hessel Cohen manufacture the very first batch of her custom bridesmaid dresses?

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Quiz

Which British slang word did Rebecca Hessel Cohen combine with 'Love Shack' to create her brand's name?

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Quiz

In 2018, LoveShackFancy opened its very first physical retail boutique in which seaside village?

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Quiz

Which fashion and lifestyle magazine employed LoveShackFancy founder Rebecca Hessel Cohen as a senior editor?

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Quiz

What was the profession of Rebecca Hessel Cohen's mother, Nancy, which first introduced Rebecca to the fashion industry?

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Quiz

The name LoveShackFancy was partially inspired by a sign on Rebecca's mother's house in which famous New York location?

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Quiz

In what year did founder Rebecca Hessel Cohen officially launch the fashion brand LoveShackFancy?

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