Luxo's bulb: The hopping lamp Luxo Jr. is modeled after a real drafting lamp on animator John Lasseter's desk.
Chapter 1

The birth of digital magic

Chapter 2

The secrets behind the pixels

Chapter 3

Hidden details and shared worlds

Ch 1 · The birth of digital magic
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diego Pixar Digital Animation

Before big movies filled the screen, A hopping lamp showed what tech could mean.

Jul 14

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diego How Steve Jobs bought a creative dream

Jul 14

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The risky gamble of Toy Story
BETA

diego Decode the studio's choices to understand Toy Story's groundbreaking gamble.

Jun 12

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diego The desk lamp that changed animation history

Jun 12

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diego How a Star Wars spin-off started it all

Jun 2

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How Steve Jobs bought a creative dream

diego How Steve Jobs bought a creative dream

Jun 2

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Fun Fact

Luxo's bulb: The hopping lamp Luxo Jr. is modeled after a real drafting lamp on animator John Lasseter's desk.

Jun 2

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The expensive computer that saved the studio

diego The expensive computer that saved the studio

Jun 2

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Glossary
rendering (noun)
The computer process of converting 3D digital models into fully detailed, lifelike images. It's the magic trick that turns raw math into Woody and Buzz.

Jun 2

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Quiz

In the early development of Toy Story, what was the original name planned for the space ranger Buzz Lightyear?

Jun 2

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Gossip

Which original Pixar toy would you want in real life?

Jun 2

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diego The desk lamp that changed animation history

Jun 2

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Quiz

What everyday office object became Pixar's mascot after starring in their first groundbreaking 1986 short film?

Jun 2

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diego The expensive computer that saved the studio

Jun 2

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Quiz

Which legendary filmmaker originally owned the computer graphics division that later became Pixar?

Jun 2

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Quiz

Which of these actors voiced the iconic cowboy pull-string doll Woody in Pixar's Toy Story?

Jun 2

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Quiz

Released in 1995, what was the title of Pixar's first fully computer-animated feature-length movie?

Jun 2

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Quiz

Which tech visionary bought Pixar in 1986 and funded it during its struggling early years?

Jun 2

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Quiz

Before making movies, Pixar created a short film called Tin Toy in 1988. What major award did it win?

Jun 2

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Quiz

What was the name of Pixar's first hardware product, which sold poorly but helped fund early animation?

Jun 2