Mass production as high art
Chapter 1

The silver-haired brand

Chapter 2

The Factory as a social hub

Chapter 3

Mass production as high art

Chapter 4

The 15 minutes of fame

Ch 3 · Mass production as high art
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andy Andy Warhol turned Marilyn Monroe's tragedy into pop art

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Mass production as high art
BETA

andy Stamp soup cans on the assembly line to discover how mass production became high art.

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We consume the people we admire in the same way we consume everyday products.

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The magic of silkscreening

andy He adapted a commercial method for printing t-shirts and boxes to reproduce identical images of soup cans and celebrities over and over.

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Quiz

Why did Andy Warhol prefer silkscreen printing over traditional oil painting on canvas?

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Quiz

Which commercial printing technique did Andy Warhol adopt in 1962 to mass-produce his paintings of soup cans and celebrities?

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Fun Fact

Campbell's soup response: When Warhol first exhibited his Campbell's Soup paintings, a rival gallery down the street stacked actual soup cans in their window and sold them for 21 cents each.

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Sixty-four cans of soup

andy Sixty-four soup cans show how Andy Warhol transformed mass consumerism into legendary celebrity

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Quiz

In which city did Andy Warhol first exhibit his famous Campbell's Soup Cans paintings in 1962?

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Quiz

How many individual canvases made up Andy Warhol's original 1962 exhibition of Campbell's Soup Cans?

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Glossary
silkscreen (noun)
A printmaking technique in which ink is pressed through a stenciled mesh screen to create a design. In 1962, Andy Warhol used this commercial printing method to produce his iconic Campbell's Soup Cans.

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Quiz

What is the name of Andy Warhol's famous 1962 artwork that features 50 silkscreened images of Marilyn Monroe across two panels?

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Quiz

From which 1953 film did Andy Warhol source the publicity photo of Marilyn Monroe for his famous silkscreen portraits?

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Gossip

Is making business art actually 'selling out'?

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Quiz

Which computer company hired Andy Warhol in 1985 to create digital art on their brand-new Amiga 1000 computer?

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Quiz

What did Andy Warhol famously declare was the 'step that comes after art' in his 1975 book?

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