Chapter 1
The terrace pioneers
Chapter 2
When jerseys conquered the charts
Chapter 3
High fashion takes the field
Chapter 4
The modern icon and blokecore
Ch 3 · High fashion takes the field
adidas Real Madrid Y-3 Kit
Runway on the pitch, dragons on the chest, style has won the game!
adidas Paris Saint-Germain merged football and streetwear through a historic Jordan partnership
adidas The partnership placed the Jumpman logo on Champions League kits and created a massive lifestyle collection bridging basketball and football.
Quiz
Which iconic logo replaced the traditional Nike Swoosh on PSG's 2018 Champions League kits?
Quiz
In what year did Paris Saint-Germain launch its historic first collaboration with Jordan Brand?
adidas The 2019 Juventus collaboration bridged the gap between professional football and skate culture.
Quiz
What bright accent colors did Palace add to the traditional black-and-white Juventus stripes?
Quiz
Which London-based skateboarding brand collaborated with Adidas and Juventus for a matchday kit in 2019?
Fun Fact
The Jordan jumpman: Michael Jordan's brand had never sponsored a soccer team until partnering with Paris Saint-Germain in 2018.
Quiz
What did runway soccer jerseys from luxury brands often feature instead of real corporate sponsors?
Quiz
Which luxury fashion house featured heavy, oversized soccer jerseys in its Fall 2020 runway collection?
Glossary
sportswear (noun)
Casual clothing designed for wear while playing sports or for active recreation. In 2024, luxury label Y-3 designed the official matchday sportswear for Japan's national soccer team.
Casual clothing designed for wear while playing sports or for active recreation. In 2024, luxury label Y-3 designed the official matchday sportswear for Japan's national soccer team.
Quiz
Which Italian sportswear brand partnered with Venezia FC in 2021 to produce their highly acclaimed fashion-forward kits?
Quiz
What did Venezia FC place across the chest of their 2021 home jersey instead of a commercial sponsor?