Chapter 1
From icy lakes to sunny California
Chapter 2
The flashy era of Showtime basketball
Chapter 3
The fierce partnership of Shaq and Kobe
Chapter 4
The modern legacy and global brand
YOUR GOAL
Master of The Los Angeles Lakers story
Ch 4 · The modern legacy and global brand
diego Los Angeles Lakers Legacy
Seventeen championship rings! Lakers second, to the Celtics' kings!
BETA
diego Time your passes to discover how the Showtime Lakers ran their famous fast break.
Fun Fact
Kobe's final game: In his final NBA game in 2016, 37-year-old Kobe Bryant scored an incredible 60 points.
Glossary
brand (noun)
A unique identity, name, or symbol associated with a product or organization. The Lakers expanded their global reach by marketing superstar Kobe Bryant to millions of fans in China.
A unique identity, name, or symbol associated with a product or organization. The Lakers expanded their global reach by marketing superstar Kobe Bryant to millions of fans in China.
Quiz
How many points did Kobe Bryant score in his final NBA game against the Utah Jazz in 2016?
Quiz
Which Lakers star scored 81 points in a single game in 2006, the second-highest in NBA history?
Quiz
Against which rival did Kobe Bryant win his fifth and final NBA championship in 2010?
Quiz
What is the name of Kobe Bryant's famous philosophy of relentless hard work and preparation?