How Paul Rand Revolutionized Magazine Covers

The king of logos and the art of Paul Rand

Chapter 1

From Brooklyn to Bauhaus

Chapter 2

The corporate identity revolution

Chapter 3

The art of persuasion and the single logo rule

YOUR GOAL

Master of The king of logos and the art of Paul Rand

Ch 1 · From Brooklyn to Bauhaus

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sonia Paul Rand revolutionized the design of modern magazine covers.

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sonia From Brooklyn to Bauhaus

Four letters here and four letters there (Oh-oh!) / Symmetrical style everywhere (Oh yeah!)

sonia Paul Rand transformed American advertising with radical European modernist design

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Revolutionizing the modern magazine cover

sonia Stark geometric shapes and a barbed-wire cross form a modern collage cover

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Smuggling European modernism into New York

sonia Bright primary colors and flat geometric shapes form a minimalist cut paper collage.

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BETA

sonia Combine bold geometric shapes to discover how Paul Rand created iconic logo designs.

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Fun Fact

Paul Rand's name: The famous designer Paul Rand was actually born Peretz Rosenbaum and changed his name to make it perfectly symmetrical.

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Glossary

bauhaus (noun)
A German school of design and architecture that merged fine art with functional craftsmanship. Paul Rand synthesized its minimalist principles with American commercial art after studying design in 1930s Brooklyn.

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Gossip

Should a designer change their name to get more business opportunities?

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Quiz

What did Paul Rand's father want him to do instead of pursuing an art career?

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sonia Graphic designer Peretz Rosenbaum changed his name to Paul Rand.

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Quiz

What was Paul Rand's birth name before he legally changed it in 1935?

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sonia Paul Rand and Bill Bernbach form a revolutionary creative partnership.

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Quiz

In 1941, Paul Rand partnered with copywriter Bill Bernbach to pioneer which advertising industry standard?

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Quiz

What was unique about Paul Rand's formal design education?

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Quiz

Which European design movement heavily influenced Paul Rand's minimalist style?

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Quiz

Which prominent men's magazine hired a 22-year-old Paul Rand to design their fashion layouts in 1936?

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Quiz

Where was Paul Rand born in 1914?

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Quiz

For which cultural magazine did Paul Rand design radical, anti-war covers for free in the late 1930s?

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