Chapter 1
The heavy metal era
Chapter 2
The postwar battle of the brothers
Chapter 3
Synthetics and the predator effect
Chapter 4
The modern space-age boot
Ch 2 · The postwar battle of the brothers
adidas After their Herzogenaurach shoe business split, Adolf founded Adidas and Rudolf established Puma across the river to dominate the global market.
adidas Adi Dassler modernized football boots by introducing customizable traction for muddy pitches.
Quiz
What groundbreaking technology did Adi Dassler provide to players for the 1954 final?
Fun Fact
Million-dollar laces: Pele was paid $120,000 in 1970 just to pause a World Cup match and tie his Puma boots.
Quiz
Why did South American teams prefer low-cut football boots over traditional high-topped boots?
Quiz
What was the primary benefit of the low-cut boot design introduced in the mid-20th century?
Glossary
rivalry (noun)
Competition for the same objective or for superiority in a given field. In 1948, the estranged Dassler brothers split their Bavarian shoe company, founding rival brands Adidas and Puma.
Competition for the same objective or for superiority in a given field. In 1948, the estranged Dassler brothers split their Bavarian shoe company, founding rival brands Adidas and Puma.
adidas Pele's Million Dollar Laces
He stopped the game and took a knee, To show those Puma Kings on live TV.
Quiz
What was the name of the iconic Puma boot model worn by Pele during his 1970 marketing stunt?