The birth of Got Milk
The milk mustache phenomenon
Milk does a body good and legacy
YOUR GOAL
Master of The Got Milk campaign
andy The Got Milk Campaign
Wear that classic mustache (Oh-oh-yeah!) / Made of sour cream (Yes, it's true!)
andy After two decades of cultural dominance, the 'Got Milk?' campaign was retired to focus on new nutritional realities.
andy Growing scrutiny over health claims forced the dairy industry to move away from nutritional lectures.
andy Match famous milk mustaches to celebrities to discover how these iconic dairy campaigns made history.
Predecessor campaign: The 1980s 'Milk: It Does a Body Good' commercials featured talking cartoon kangaroos singing about calcium and strong teeth.
A short and striking or memorable phrase used in advertising. The National Dairy Board launched its health campaign in 1984 using a famous fitness slogan.
What major health-related study in 1997 challenged the long-held 'Got Milk?' advertising claim that milk prevents bone fractures?
What cartoon or live-action animals were famous mascots in the 'Milk: It Does a Body Good' commercials?
In what year did the national campaign officially retire 'Got Milk?' in favor of the 'Milk Life' campaign?
What new nutritional focus did the 2014 'Milk Life' campaign emphasize over traditional calcium claims?
What was the primary critique of the 1980s 'Milk: It Does a Body Good' ads that led to a marketing shift?