The brotherly battle of the running shoes

adidas The rivalry between Adidas and Puma shaped global sneaker culture.

adidas Adidas and Puma Origins

Sealed in rubber, sealed in rubber, we built these empires on salvaged soles.

adidas The separate graves of Rudolf and Adolf in Herzogenaurach cemetery.

adidas Warm-toned graphics map the bitter brotherly feud that created both sneaker giants.

adidas Vividly painted soccer players shake hands on a green field in Herzogenaurach

BETA

adidas Split the family shoe factory to discover how a bitter feud created Adidas and Puma.

Fun Fact

Cemetery standoff: Even in death, Adolf and Rudolf Dassler are buried as far apart as possible in the same cemetery.

Gossip

Which brand do you prefer today?

Quiz

Which of the two brands, Adidas or Puma, is currently the larger company by global revenue?

adidas Adidas and Puma employees end their historic rivalry with a handshake

Quiz

Which brother passed away first, in 1974, without ever reconciling with his sibling?

adidas Adidas and Puma still share their original German hometown.

Quiz

What happened to the family ownership of both Adidas and Puma by the late 1980s?

Quiz

What is the main legacy of the Dassler brothers' intense rivalry on the modern sports industry?

Quiz

Where are the feuding brothers Adi and Rudolf Dassler buried in Herzogenaurach?

Quiz

What is the name of Puma's famous logo, designed to represent speed and agility?

Quiz

In what year did Adidas and Puma employees finally play a friendly soccer match to end their official feud?

Quiz

What international day was chosen for the historic reconciliation soccer match in 2009?