Chapter 1
The rebellious rookie year
Chapter 2
The architect who saved the brand
Chapter 3
Pop culture and the Mars Blackmon effect
Chapter 4
The global sneakerhead phenomenon
YOUR GOAL
Master of How Air Jordans stepped off the court and rewrote global culture
Ch 3 · Pop culture and the Mars Blackmon effect
nike The Mars Blackmon Effect
Gotta be the shoes, gotta be the shoes! Spike and Mike made 'em fashion news!
Fun Fact
Space Jam legacy: Michael Jordan wore the Air Jordan XI in the 1996 movie Space Jam, sparking a massive pop culture craze that made it Nike's most successful release ever.
Glossary
spokesperson (noun)
A person who is chosen to speak officially for another person, group, or organization. Spike Lee portrayed the fictional character Mars Blackmon in Nike commercials to promote Michael Jordan's signature sneakers.
A person who is chosen to speak officially for another person, group, or organization. Spike Lee portrayed the fictional character Mars Blackmon in Nike commercials to promote Michael Jordan's signature sneakers.
Quiz
In what year did Michael Jordan wear the Air Jordan VI while winning his very first NBA Championship?
Quiz
What iconic 1991 Gatorade commercial campaign featured the catchy jingle 'Be Like Mike'?
Quiz
From which 1986 film did the talkative Air Jordan commercial character Mars Blackmon originate?
Quiz
In which 1989 Spike Lee movie does a character get his brand-new Air Jordan IVs scuffed by a bicycle?
Quiz
Which Air Jordan model was the first to be released globally, expanding sales beyond North America?
Quiz
Which advertising agency partnered with Nike to create the iconic Spike Lee Jordan commercials?
Quiz
Which film director played the character Mars Blackmon in the famous Air Jordan commercials?