Strict limits do not destroy craftsmanship; they redirect it into utility.
Chapter 1

The outlaws of bling

Chapter 2

The heart of brass and steel

Chapter 3

The great electronic storm

Chapter 4

The seal of perfection

Ch 1 · The outlaws of bling
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Strict limits do not destroy craftsmanship; they redirect it into utility.

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Glossary
goldsmith (noun)
An artisan who makes and repairs articles of gold and other precious metals. After John Calvin banned jewelry in 1541 Geneva, these craftsmen pivoted to watchmaking to survive.

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Fun Fact

Geneva's jewelry ban: John Calvin's 1541 ban on jewelry accidentally created the world's most luxurious watch industry.

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Quiz

Why were watches allowed in Geneva during the 1541 ban on jewelry and decorative items?

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Quiz

What were the highly educated, elite watchmakers of Geneva's attic workshops called?

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Quiz

Which tragic historical event in 1572 triggered the mass migration of French Protestant watchmakers to Switzerland?

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Quiz

What was the name of the French Protestant refugees who brought advanced clockmaking skills to Switzerland in the 16th century?

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Gossip

Would you wear a completely transparent watch?

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Quiz

What is the name of the Swiss mountain range where isolated farmers spent winters crafting watch components?

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Quiz

What was the Swiss watchmaking system called where individual watch parts were made in homes and assembled elsewhere?

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Quiz

In 1541, which religious reformer banned the wearing of jewelry in Geneva, inadvertently starting the Swiss watch industry?

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Quiz

Why did the elite watchmakers of 18th-century Geneva set up their workshops, called cabinets, in attics?

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