The art of architectural illusion

The global speakeasy trend

Chapter 1

The birth of the secret bar

View / Create

Answer

Chapter 2

The modern revival

View / Create

Answer

Chapter 3

Global interpretations

View / Create

Answer

Chapter 4

The psychology of the secret

View / Create

Answer

YOUR GOAL

Master of The global speakeasy trend

Ch 4 · The psychology of the secret

diego The power of exclusivity

diego The escape from noise

diego The thrill of the hunt

diego Speakeasy Secret Psychology

Seek the hidden door Find what's rare, feel the thrill, want more.

diego The art of architectural illusion

The escape from noise

diego The escape from noise

Fun Fact

Compression and release: The architectural trick of transitioning from a small space to a large one is also used in Disney theme parks.

The power of exclusivity

diego The power of exclusivity

Glossary

secrecy (noun)
The state or condition of being kept hidden or concealed from others. Sasha Petraske leveraged this appeal when opening his hidden New York bar, Milk and Honey, in 1999.

Quiz

What evolutionary human desire does belonging to an exclusive, secret group satisfy?

Gossip

What is the best part of a speakeasy?

The psychology of the secret

diego The psychology of the secret

Quiz

What is the main goal of using 'compression' in a speakeasy's entry design?

Quiz

What architectural design technique uses contrasting small and large spaces to create a dramatic impact?

Quiz

Why do many modern speakeasies actively discourage or ban the use of mobile phones?

Quiz

How does the architectural technique of 'compression and release' make the final room feel?

Quiz

What psychological effect makes a destination feel more rewarding when it requires effort to find?

Quiz

What physical element is usually eliminated in speakeasies to create a sanctuary from modern city life?

Quiz

Which neurotransmitter is released in the brain when a person successfully solves a puzzle or finds a hidden entrance?