The first production plug

Four rings plugged into the future

Chapter 1

The spark that started the e-tron

Chapter 2

Shaping the air and space

Chapter 3

The brain behind the wheel

Chapter 4

Charging up and cleaning up

YOUR GOAL

Master of Four rings plugged into the future

Ch 1 · The spark that started the e-tron

audi Race cars tackle the extreme heights of the Pikes Peak hill climb

audi First Audi e-tron Concept

Four motors spin, four motors spin / Powering every wheel.

Audi marketed its 'e-tron' in France, where the word means 'droppings.'

audi The Audi e-tron SUV is the brand's first production electric vehicle.

The first production plug

audi The Audi e-tron SUV shows its charging plug and 95 kilowatt-hour battery

Scaling the peaks of Pikes Peak

audi A futuristic electric Audi climbs the dramatic, winding roads of Pikes Peak

The spark that started the e-tron

BETA

audi Connect the power cells to discover the spark that started Audi's e-tron era.

Fun Fact

E-tron meaning: In French, the word "étron" translates directly to "droppings," which caused some humorous marketing challenges when Audi launched the brand in France [4].

Gossip

Which electric car sound is the coolest?

Quiz

What type of drivetrain setup does the electric S1 Hoonitron use to drive its wheels?

audi Audi developed electric vehicle technology on Formula E racetracks.

Quiz

Which famous motorsport event inspired the design of the electric S1 Hoonitron?

audi The Audi Duo concept car pioneered early hybrid technology.

Quiz

What percentage of braking maneuvers can the 2018 Audi e-tron recover energy from?

Quiz

What was the name of Audi's first hybrid experimental car revealed in 1989?

Quiz

In which year did Audi officially join Formula E as a fully factory-backed racing team?

Quiz

Which classic Audi model served as the base for the 1989 Audi Duo hybrid?

Quiz

What was the capacity of the battery pack in the original 2018 Audi e-tron SUV?

Quiz

In which city did Audi officially unveil its first fully electric production SUV in 2018?