Chapter 1
From pharmacy syrup to global brand
Chapter 2
Designing the world's most famous bottle
Chapter 3
How Coca-Cola shaped modern pop culture
Chapter 4
The Cola Wars and global flavors
YOUR GOAL
Master of The story of Coca-Cola
Ch 2 · Designing the world's most famous bottle
schopenhauer The Coca-Cola Contour Bottle
We shaped it like a cocoa pod—yeah we did! / Now feel it in the dark—feel it in the dark!
schopenhauer The distinctive greenish tint of the glass bottle comes from natural mineral deposits.
schopenhauer Designers mistakenly used the shape of a cocoa pod instead of a coca leaf for inspiration.
BETA
schopenhauer Shape the famous contour bottle to discover how its iconic design made history.
Fun Fact
Bottle recognition: The Coca-Cola contour bottle is so famous that over 99% of the world's population can identify it by shape alone.
Glossary
contour (noun)
An outline representing or bounding the shape or form of something. In 1915, the Root Glass Company designed the iconic curved silhouette to distinguish Coca-Cola from competitors.
An outline representing or bounding the shape or form of something. In 1915, the Root Glass Company designed the iconic curved silhouette to distinguish Coca-Cola from competitors.
Quiz
Which plant's shape mistakenly inspired the design of the contour Coca-Cola bottle?
Quiz
What is the official trademarked name for the green color of classic Coca-Cola glass bottles?
Quiz
Which US agency granted the Coca-Cola bottle status as a registered trademark in 1960?
Quiz
What is the nickname often given to the contour Coca-Cola bottle due to its shape?
Quiz
What design requirement was given to glassmakers for the 1915 Coca-Cola bottle competition?