How memes outrun the news
Chapter 1
The psychology of instant sharing
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Chapter 2
Global highways of digital culture
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Chapter 3
The algorithmic fast lane
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Chapter 4
Real world impact of viral ideas
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YOUR GOAL
Master of How memes outrun the news
Ch 1 · The psychology of instant sharing
andy Meme Virality Psychology
Click and share, click and share, We just want that instant spark.
Fun Fact
Meme origins: The word 'meme' was actually invented in 1976 by evolutionary biologist Richard Dawkins to describe how ideas spread like genes.
Glossary
virality (noun)
The tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another. In 2012, Jonah Berger proved that intense emotions like amusement trigger this immediate transmission of digital media.
The tendency of an image, video, or piece of information to be circulated rapidly and widely from one internet user to another. In 2012, Jonah Berger proved that intense emotions like amusement trigger this immediate transmission of digital media.
Quiz
According to a 2011 Wharton School study, what type of emotional content is 34% more likely to be shared online?
Quiz
Why do high-arousal emotions like awe or anger make people share content more quickly?
Quiz
In what year was the photograph used in the famous 'Distracted Boyfriend' meme originally taken?
Quiz
How fast did researchers at MIT find that the human brain can process an entire image?