Chapter 1
The worst grade in the class
Chapter 2
The Alaskan salmon hustle
Chapter 3
Building the mothership and naming the dog
Chapter 4
The magic of the menu and the secret sauce
Chapter 5
The cult of the Caniacs
YOUR GOAL
Master of The chicken finger empire built on a bad grade
Ch 1 · The worst grade in the class
renato The worst class grade
Worst grade in class, worst grade in class / They said it wouldn't work.
renato Since 1992, rising US chicken consumption inspired Graves to focus on the filet mignon of chicken for speed
renato Golden chicken fingers, crinkle-cut fries, and Texas toast beside a yellow Labrador mascot
Fun Fact
Professor's mistake: The college business professor who gave the Raising Cane's plan its worst grade later admitted it was the biggest mistake of his teaching career.
Glossary
business plan (noun)
A formal document outlining a business's goals and the strategy to achieve them. Todd Graves' business plan for a chicken-finger restaurant received the lowest mark from an LSU professor.
A formal document outlining a business's goals and the strategy to achieve them. Todd Graves' business plan for a chicken-finger restaurant received the lowest mark from an LSU professor.
Quiz
In which decade did Todd Graves write the business plan that would eventually become Raising Cane's?
Quiz
Which meat has been the most-consumed animal protein in the United States since 1992?
Quiz
Who co-authored the original Raising Cane's business plan alongside founder Todd Graves?
Quiz
What specific cut of chicken did founder Todd Graves call the 'filet mignon of chicken'?